In 2025, B2B e-commerce has grown beyond a transactional tool to become central to customer engagement, relationship building, and operational efficiency. As digital channels dominate, businesses are recognising the need to embed e-commerce into their overall strategies.
With millennials now driving 73% of B2B purchasing decisions, expectations have shifted toward seamless, mobile-first, and user-friendly experiences. To meet these demands, companies are turning to AI and data analytics to personalise the buying journey, optimise processes, and deliver real-time support in an increasingly customer-centric market.
The Savant B2B 2025 event will bring together industry leaders, innovators, and experts to explore these shifts, with a focus on the sector’s digital transformation. Attendees will gain valuable insights into the evolving B2B landscape, including how to meet the expectations of modern buyers and harness emerging technologies to stay ahead.
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