In 2025, B2B e-commerce has evolved from a transactional platform into a core driver of customer engagement, long-term relationships, and operational efficiency. As digital channels become the primary touchpoints, manufacturers, distributors, brands, and retailers are increasingly integrating e-commerce into their broader business strategies.
With millennials now influencing 73% of B2B purchasing decisions, there is growing pressure to deliver seamless, mobile-optimized, and intuitive digital experiences. To stay competitive, companies across the B2B value chain are leveraging AI and data analytics to personalise buying journeys, streamline operations, and provide real-time support in a market that prioritises customer-centricity.
Savant B2B 2025 will unite forward-thinking manufacturers, distributors, brands, and retailers to explore the latest shifts in B2B commerce. The event will offer practical insights into adapting to the expectations of modern B2B buyers and implementing emerging technologies to drive growth and digital transformation across the supply chain.
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